What is World Oral Health Day?
World Oral Health Day is observed globally on 20 March each year. The day raises awareness about the importance of good oral hygiene and how healthy teeth and gums contribute to overall wellbeing. Dental professionals use the day to encourage better daily habits such as brushing twice a day, flossing regularly and visiting the dentist for routine check-ups.
Quick facts: Laifen Wave electric toothbrush
What is it?
The Laifen Wave is an advanced, smart electric toothbrush designed to improve daily oral hygiene for the whole family.
Why do dentists recommend it?
It is the first electric toothbrush to combine sonic vibration and oscillation technology to help improve plaque removal. It includes 3 brush heads, including Gum Care and connects to an app to customise brushing settings.
Key benefit
The Laifen Wave is designed to deliver up to 6x better plaque removal for a deeper clean.
Who should use it?
Everyone can benefit from the Laifen Wave. Even people with sensitive teeth or gums, those with braces or active aligner treatment, since there is a Gum Care head and customisable settings via an app.
Why is oral health important for overall health?
Good oral hygiene is essential for maintaining healthy teeth and gums. Poor oral health can lead to problems such as tooth decay, gum disease and inflammation elsewhere in your body. Dentists emphasise that maintaining oral health through daily brushing and flossing can also support overall wellbeing.
Why are dentists recommending the Laifen Wave?
Dentists and oral hygienists across South Africa have highlighted the Laifen Wave electric toothbrush as a tool that helps improve everyday brushing effectiveness. The Wave combines sonic vibration with oscillation technology, helping remove plaque more efficiently while being gentle on teeth and gums.
How can you improve your oral health routine?
Dentists recommend a simple routine for maintaining good oral health:
- Brush twice a day for two minutes
- Use an electric toothbrush
- Floss daily or rinse with non-alcohol based mouth wash
- Visit your dentist or oral hygenist regularly
What dentists are saying about the Laifen Wave electric toothbrush:
Dr Hennie Kloppers, a Maxillofacial and Oral Surgeon in Johannesburg, emphasises the link between oral hygiene and overall health:
“Oral health is the foundation of overall health. The Laifen Wave’s combination of sonic vibration and oscillation gives patients a deeper, more effective clean every day.”
Many dental professionals note that the advanced cleaning technology helps improve plaque removal while remaining gentle on gums, an important balance for maintaining long-term oral health. Dr Kerry O’Brien from Quest Dental in Johannesburg recommends the brush as part of a daily routine:
“I recently started using the Laifen Wave electric toothbrush and recommend it as part of a comprehensive oral hygiene routine for gentle, effective daily plaque control and to help support healthy gums.”
The innovation behind the brush has also caught the attention of dentist Dr Marc Sher of Enamel Clinic in Cape Town, he highlights the technology behind the device:
“The Laifen Wave is the first toothbrush to combine both sonic and oscillation technologies… and for me, has changed the game.”
Beyond the technology, dental professionals have also noted the product’s build quality and design. Cayleigh Preece, a final-year dental hygienist in Cape Town, shared her impressions:
“This is the most high quality toothbrush I’ve ever come across, truly such high quality in packaging and with the toothbrush itself. It’s the first electric toothbrush which actually does the work for you. Really very impressed!”
For many users, the difference is noticeable from the first brush. Dr Esmari du Toit, an Advanced Cosmetic Injector and Dentist in Pretoria, puts it simply:
“There is no toothbrush that cleans like that Laifen, it is the best gift I have ever received.”
As World Oral Health Day reminds us, building better oral health starts with small daily habits. Brushing twice a day with an effective electric toothbrush, maintaining regular dental check-ups and prioritising gum health are simple but powerful steps towards a healthier smile and a healthier life.
Upgrade to the Laifen Wave this World Oral Health Day

