Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.laifentech.co.za (the “Site”).

MINORS

The Site is not intended for individuals under the age of 18 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

PERSONAL INFORMATION WE COLLEC

When you visit the Site, we automatically collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with our processor Shopify and Courier Companies.

COOKIES EXPLAINED

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu.

For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners.

We collect device information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. The types of cookies used on our site include:

Strictly Necessary – means the cookies are essential for the provision of the site and any requested services, but do not perform any additional or secondary function.

Performance Cookies – are those that provide statistical information on site usage, i.e. web analytics.

Functionality Cookies – These cookies allow the provision of enhanced functionality and personalisation, such as videos and live chat. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these functions may not work properly.

Targeting/Advertising Cookies – are used to create profiles or personalise content. Third parties often set them and these cookies present the highest privacy risks to visitors.

“Log files”– track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, HTML_STORAGE referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” – are electronic files used to record information about how you browse the Site. A tag is a generic name for code elements found in web pages. Most tags simply describe the content of the page, but certain types of tags contain programmatic elements or inject dynamic content like video or audio files into the page.Some tags, in particular ones that add content or functionality from sources external to your domain, can carry privacy risks which require assessment and management. These are third-party tags and in most cases they provide additional value to your website. However, you need to be aware of these, so that you can focus on where there are higher risks.Most of the cookies set on your website will be set via these tags, but some tags may also collect data about your visitors without the use of cookies.

DO NOT TRACK

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

ORDER INFORMATION

Personal Information collected: name, billing address, shipping address, payment information (including credit card number, email address, and phone numbers).

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Shopify, Payment Gateways PayGate and Shipping companies.

Shopify does not store payment details. Should you wish to request for your data to be deleted, you can do so by contacting the relevant party on the links provided under “sharing your personal information”.

CUSTOMER SUPPORT INFORMATION

Personal Information collected: Name, Location, Telephone number, email address and order details.

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Disclosure for a business purpose: shared with our processor Shopify, Payment Gateways and Shipping companies.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example:

We use Shopify to power our online store. You can read more about how Woocommerce uses your Personal Information here: xxxxxx

Payments can be made through PayFast. You can read more about how PayFast uses your Personal Information here: https://www.payfast.co.za/wp-content/uploads/2021/10/PayFast-Privacy-Policy.pdf

Payments can be made through PayGate. You can read more about how PayGate uses your Personal Information here: https://www.paygate.co.za/privacy-policy/

Payments can be made through PayJustNow. You can read more about how PayJustNow uses your Personal Information here: https://payjustnow.com/privacy-policy

We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use FunnelKit as our email marketing platform – you can read more about how FunnelKit uses your Personal Information here: https://funnelkit.com/privacy-policy/

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

EMAIL MARKETING

We use FunnelKit as our email marketing platform. We collect your personal information when you register to receive our newsletter and updates.

We do not collect payment data, we only collect personal information as stipulated above under “PERSONAL INFORMATION WE COLLECT”.

Should you wish to opt out, you can “unsubscribe”.

You can also request for your information to be deleted by contacting: info@laifentech.co.za

YOUR RIGHTS

You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers. Credit card information / payment information is not stored on Shopify.

Should you wish to request for your data to be deleted, you can do so by contacting the relevant party on the links provided under “sharing your personal information”.

DATA RETENTION

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section above.

CHANGES

We may update this privacy policy from time to time (without notice) in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at: info@laifentech.co.za

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.