Laifen is proud to announce that the Laifen Wave Electric Toothbrush has won GQ Gold at the 2025 GQ Grooming Awards for Best Oral Care & Hygiene Product. This accolade further cements the Wave’s reputation as a game-changing tool in modern oral care.
GQ Grooming Editor Anele Geqiwe praised the Wave, saying:
"The Laifen Wave Electric Toothbrush completely transforms your oral care routine, effortless, precise, and genuinely satisfying. It’s grooming made simple, with results that feel truly professional."
The Wave isn’t just a one-off success. It has also been recognised by Glamour 2025 and Time Inventions 2024, making it one of the most celebrated oral care products currently in South Africa!
Designed to combine precision, comfort and innovative technology, the Laifen Wave makes daily brushing simple while delivering professional-level results. Its sleek design and advanced brushing modes ensure a thorough, customised clean every time, helping users maintain optimal oral hygiene with ease.
Whether you’re a long-time electric toothbrush user or just looking to upgrade your oral care routine, the Laifen Wave offers an award-winning solution you can trust.
Discover the Laifen Wave today and experience why it’s the toothbrush everyone’s talking about.

